Crisis Communications

PROGRAM INFORMATION
  • Registration fee:
    $895

  • Join Our Interest List

    This program has already passed but will be offered again in 2018. Do you want to know when? Sign up to be the first to know.
  • Questions?

    Please contact Carrie Mejorado, Program Coordinator
    Phone: (517) 355-9592
    Email: comclm@msu.edu

We read about it every day. Something goes wrong and the Twitterverse lights up with negative comments about the organization. Employees feel angry and confused as they learn what is happening by reading the news online rather than hearing it from organizational leaders. The public wants to know what is going on, how the crisis happened, who is at fault, and what is going to be done. Employees need the same information.

From the top down, every individual in the organization has a role to play in crisis communications. From the Mayor or CEO, to entry-level employees, everyone communicates about the crisis. Trying to control unauthorized communications by directing employees to respond with “no comment” is ineffective at best, and bad PR at worst.

Managing these communications plays a pivotal role in whether, or if, the organization can survive the crisis.

This program is designed for organizational leaders, including human resources professionals who want to ensure that their organization is prepared to communicate effectively should a crisis occur.

 

Benefits of Attending:

  • Develop a pro-active approach to crisis communications
  • Build or rebuild public trust in the organization
  • Turn employees into organizational ambassadors
  • Respond effectively to media requests for information

 

By attending Crisis Communications, you will be prepared to:

  • Move beyond "No comment"
  • Provide employees with information so that they feel informed, involved, and respected
  • Identify crisis communication roles for every level of leadership
  • Determine the key message for public crisis communication
  • Develop a crisis communication plan

 

INSTRUCTOR
Tina Riley Tina Riley, PhD, is Director of Human Resources Executive Education in the School of Human Resources and Labor Relations at Michigan State University (MSU). She holds a PhD in Higher, Adult and Lifelong Education as well as a Master of Arts in Labor Relations and Human Resources from MSU. She has served as director of the School's Human Resources Education and Training Center and as Associate Director for Outreach. Dr. Riley has given presentations nationwide on the topics of strategic recruiting, training and development, supervisory skills, and employment law. She is also a CAPT-qualified administrator of the Myers-Briggs Type Indicator and has worked with many groups in developing value from differences within the workplace.

 

FOR PLANNING PURPOSES

Registration fee: $1,295

  • Registration fees include all course materials
  • Travel and hotel expenses are not included
  • Space is limited, so we advise registering as soon as possible to secure your participation
  • Continental breakfast and networking lunch are included each day

Program times:

Registration & continental breakfast: 8:00am - 8:30am
Program time: 8:30am - 4:30pm
Networking lunch: 12:00pm - 1:00pm
  • Give us a call... We would be happy to answer any questions you may have regarding this training program. You can reach us at (517) 355-9592.
  • Did you know... We can come to you!
    Interested in having HR Executive Education create a customized program for you?
    Please contact Dr. Tina Riley at robert35@msu.edu for more information.
  • Applying by mail or fax... Please download our catalog to fill out your registration information and send it by fax to (517) 432-0138 or by mail to:

    Human Resources Executive Education
    School of Human Resources and Labor Relations
    South Kedzie Hall
    368 Farm Lane, Room S423
    East Lansing, MI 48824

 

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  • Mail:
    South Kedzie Hall
    368 Farm Lane, Room S423
    East Lansing, MI 48824
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